October 2008


Hi

I was pretty impressed by a recent mail I got which had some brilliant Advertisements, I have short listed some, mainly the ones which speaks for a social cause.

Ad industry has been growing in technology and creativity year after year. Just an ad with a big celebrity doesn’t touch the heart of people.

Some ads which I still remember right from my child hood are,

  1. Nirma Washing powder – A good rhym like song
  2. Fevicol ads – Many good ones here – Eg. Unbreakable egg laid by hen eating grain from fevicol basket. 
  3. Colgate – The tag “Preferred by Dentist” has made the toothpaste so popular
  4. Complan – Focussing on the growth of height – Will tempt parents who need children to grow fast.
  5. Rasna – The cute girl
  6. Preethi mixie – in Tamil Nadu – “Preethi ku naan guarantee”
  7. Titan – Brand Music
  8. Airtel – Right from mobile to Digital TV now – The AR Rahman magic music has lifted its brand
  9. Saint Gobain – The Monk puffing out air to find the glass and the washing woman throwing water to clean the glass
  10. Vodafone – Hutch dog – “Wherever you go, our network follows”
  11. Boost – Boost is the secret of my energy – Our energy – Made cricket fans (esp Sachin fans like me) kids to go for it – They also often promote the brand by giving Cricket bat and ball for it. I ve even waited very patiently for it and insisted my parents to go for Boost coz of this.
  12. Lion Dates – Ads palyed a huge role when the Dates business was just on – Again in tamil – “Singam pola strength enakku”
  13. Gold Winner oil 
  14. Garnier – Take Care
  15. Raymond – The complete Man – Classy ad impressing the big boys.
  16. Fair & Lovely – Fairnes in 6 weeks – I dont think any middle class and up home would have been without this product before the recent surge in cosmetic industry.

I have  a small poll here to choose your favourite ad of the above mentioned. You can choose multiple choices too. 

Cheers,

CK.

Hi

Pleasure in meeting you all again through this post.

This time I am on with a fresh review for Samsung f480., codenamed the Tocco. I am not sure why this phone isn’t famous yet, with loads of features. Well, I had pondered more than enough for getting tis toy. I had enough dilemmas for more than 3 weeks for choosing this phone for,

1. I am an ardent Nokia fan.

2. The high price of the tocco.

Finally I decided to gift this phone for birthday., dont be shocked its only for me again. I recently bought this one for Rs. 18k (Mem card Rs. 600 extra for a 4GB ~ get it only at Ritchie street, chennai at this price 😉 ) 

 

Design:

I ll give a perfect 10 for the design of Tocco, this has made me switch over from the Nokia club to the Samsung fun club. And to add brain to the beauty the phone comes with a handy leather cover which ptotects your screen well. Even if you keep the phone on both sides, only the cover touches the ground.

Features and Performace:

  1. 2.8″ Touch screen – 262k Colours – Little less than 16M popularity of Nokia but the large screen makes you feel comfi and not be jealous of other phones.
  2. 5 MP Camera – with auto focus, dont expect a gr8 cam, it is a 5 MP cam only during shoots at good light, the flash present can be absent instead 😦 .
  3. Widgets – Pretty same like the active standby option in Nokia, but it s a breezy feel to drag and drop the apps from widget to mobtop (like desktop 😉 ) and back to wigdet/ One negative here is you can only have predefined apps in widget. They have enough widgets upon my opinion.
  4. Music Player – It s a 8/10 score for music player with various presets (Jazz, Pop, Classic, Wide and the best one for me – Surround, and ofcourse normal). They also bundle in-ear earphones, coming pretty handy.
  5. Widescreen video view – If you plan to buy stuffs like iPod video player (4GB) like and a phone, you can  blindly choose the Samsung f480 instead, the f series normally is special for video and this impressed me as well.  Samsung bundles ‘Multimedia Manager’ easy to convert video songs and stuffs, it supports MPEG-4, 3GP popularly and some more samsung formats. No blurs and delays.
  6. Good battery life – A full charge and moderate use (video, music, 2 hous of call a day) will eventually make the tocco last for 2 days. Pretty enough
  7. Good web browsing experience ( Only good since the timed out error occurs while browsing busy pages like cricket scores now and then). Boss, I can stream Youtube videos and vie ( Ofcourse with 2G support only in India, it struggles a bit – wait till it unleashes its potential with 3G)
  8. Email with push like facility (30 min (or more) interval setting for retrieving mails)
  9. The messagin is initially vague but gets used with the 1-2-3 keyboard intead of QWERTY one, personally I liked dis since, keeping QWERTY would occupy more space and hence cant access it with hand alone.
  10. 232 MB internal memory – upto 8GB microSD cars support.
  11. FM Player – wit RDS (By the way, what is RDS 😉 )
  12. Office docuement viewer ( Doc, Excel, PPT, PDF ) Enough isn’t it.
  13. A good Organiser.
  14. 7 simultaneous alarms.
  15. RSS reader, Calculator, Convertor, World clock, Stop watch, Task, Memo, Voice recorder.
  16. Google maps access via application ( No navigation facility though)

 

– ves:

The camera is not sound as it should be, especially you need not even test the phone during night. It sucks.Well in day time and with lights, it is good. Camera only gets 6/10 for its night performance.

Other than camera, the photo call facility couls have been full screen.

No 3.5 mm jack direct facility (but the able provided has 3.5 mm facility)

Verdict:

With a price tag of 18k , the contestants for tocco are Nokia N78, Nokia N82 (both suffer from bad keypads), N95 (has poor battery life) but more features. My another choice was N82 , it had loads of features (esp cam is greatest of all) but it weighs like a mini brick and keypad sucks. N78 has beauty but less brains.

The lowest priced touch screen phone with 2.8″ displaywith support for 16:9 video play and an above average cam. I made the choice based on these parameters., and doesn”t regret for any. It is your choice now.

For more assistance.,

http://www.gsmarena.com/samsung_f480-2268.php

http://www.gsmarena.com/samsung_f480-3d-spin-2268.php

http://www.fonearena.com/blog/2008/08/06/5mp-samsung-f480-with-touch-screen.html

http://www.cellphone9.com/samsung-sgh-f480-widgets-smile-detection-touch-screen/

Love

Ck.